Web Site Development Essay Research Paper I free essay sample

Site Development Essay, Research Paper I propose to build up a site for anybody in the sunglass, contact focal point, hued contact focal point or laser vision amendment advertise. The greater part of import attributes remembered for this site must be: savings, accommodation and top quality stocks. It is important to tie all aspects of the site together great. By this I mean the customer must hold the capacity to purchase anytime In the site, each piece great as the capacity to get wherever from wherever. We should outline our accessible stocks and administrations in such a way as to do it a? Easy decision? for anybody. Our accessible stocks must be laid out from the approaching. On the off chance that dealers request to be reached to build up a broad relationship so this must be taken consideration of each piece in the blink of an eye as could reasonably be expected. We should quantify which stocks will expand our total compensation, which will amplify our attractiveness and which are simply of need to convey. We should build up a database of stocks and keep up financial qualities, additional items and minuss blending ly. One assistance I had in head was to build up a free administration for anybody intrigued by optical maser vision correction. We can build up an application where the patient information sources his/her doctor? s composed Rx or their contact focal point box/bottle solution, and we can take this data and build up a sort of the internet blend message. By this I mean, we can guide them an email reaction with regards to their present oculus status, the best appropriate careful process for their status, history of other? s w/their Rx A ; results what's more, perhaps even doctors in their nation. I comprehend this may detract from the exposure of INSIGHT, yet recover, anything free? underpins em? returning! ! This will all the more offering instrument to pull individuals in, rather than an assistance. Additionally, some creation organization or another could be contracted out to create pictures which we could offer to campaigners, doctors, sawboness, and so on? Dr. Sopher could build up an image coordinated to rehearsing oculists intrigued by net incomes strategies in the investigation room.

Tools for Business Decision Making †Free Samples to Students

Question: Examine about the Tools for Business Decision Making. Answer: Presentation: This report has been set up to examine the monetary situation of NATIONAL TAKAFUL COMPANY. In this report, different money related strategies and techniques have been utilized to assess the situation of the organization in the market. NATIONAL TAKAFUL COMPANY is working its business into ABU DHABI, UAE. This organization has appeared in 2011. It has been established by National insurance agency and National Islamic fund. At present, 6 branches are worked by this organization in the UAE advertise. The fundamental tasks of this organization are to offer the Health Takaful to its workers (Home, 2017). Further, the affordable state of UAE is very string at the present time. The nation is performing great and the organizations in this nation are additionally accomplishing the high development into the market. The development of the organization is consistently expanding (ADX, 2017). A budgetary examination study has been performed over the organization to dissect and explore the situation of the organization. Proportion examination, DU Pont investigation and pattern investigation study has been done over the NATIONAL TAKAFUL COMPANY (Ansari, 2004). Proportion investigation study has been directed over NATIONAL TAKAFUL COMPANY to dissect the productivity, liquidity and dissolvability position of the organization. Through the benefit investigation, it has been discovered that the current net edge and ROE of the organization is - 14.97% and - 17.37% which has been path better from most recent 2 years (Girling 2013). More, the liquidity position of the organization has been investigated. Through this investigation, it has been discovered that the organization has dealt with the situation of current resources and liabilities to deal with the liquidity position. It has gotten superior to a year ago. In conclusion, the investigation has been done over the dissolvability position of the organization. Through the investigation over the organization, it has been discovered that the obligation and value position of the organization has been brought down than a year ago. Organization has decreased the degree of the obligation to deal with the hazard factor and a superior situation into the market (Heisinger, 2009). Through this investigation, it has been discovered that the market position of NATIONAL TAKAFUL COMPANY is turning out to be better step by step. The estimations have been surrendered to the addendum. Further, the investigation has been done over the DU Pont examination of the organization. This examination portray about the arrival on value of the organization. For directing this investigation, net overall revenue and the absolute resource turnover of the organization has been examined and through these qualities, the arrival on value of the organization has been found. Profit for value is the worth which is relied upon by the speculators to get as a profit from the organization. The current net overall revenue of the organization has been examined through partitioning the net revenue of the organization by all out deals of the organization. Through this examination, it has been discovered that the net overall revenue of the organization is 0.42% while the absolute resource turnover of the organization has likewise been broke down through separating the deals by all out resources of the organization and it has been discovered that the complete resource turnover of the organization is 0.2845 (Warren, Reeve Duchac, 2011). More, the arrival one value of the organization has been broke down through duplicating the net revenue and the all out resource turnover of the organization and the current ROE of the organization is 0.12% which portray that the organization would pay 0.12% of the all out benefit to each investor of the organization as profit. The estimations have been surrendered to the informative supplement. Further, the examination has been done over the pattern investigation of the organization, through this examination; it has been discovered that the situation of the organization is quickly changing in consistently. The investigation of pattern examination has been done over the salary articulation, monetary record and income proclamation of the organization to break down the progressions which has occur into the money related execution and the figures in every year (Weygandt, Kimmel Kieso, 2009). Through this examination, it has been discovered that the whole exercises have been changed in consistently in the monetary reports of the organization. For the most part, all the progressions are portraying about the better execution and great outcome about the organization. The estimations have been surrendered to the addendum. Further, the examination has been done over the business and the situation of the organization in the business. As per the protection business of UAE, it has been discovered that the positive changes are occurred into the presentation of the business. Prior, this industry has confronted different misfortunes and because of which the presentation of the considerable number of organizations which are working into this industry has been influenced. Yet, with the time, different positive changes have occurred into the position and the exhibition of the business and therefore the organization position has additionally been improved (Index, 2017). The investigation over the organization and the business, aggregately portray that the presentation and the position has been path better in most recent couple of years and consequently it is required by the organization to improve and deal with the better situation in the market. End: Through the above investigation, it has been examined that different positive changes have occurred into the situation of the organization and because of which the exhibition of the organization has likewise been improved. Through the money related investigation over the organization, it has been presumed that the exhibition of the organization is turning out to be better step by step. The current situation of the organization isn't that much acceptable however as indicated by the most recent year, execution and the productivity position of the organization has been improved. References: Morningstar. (2017). NATIONAL TAKAFUL COMPANY. Recovered from https://financials.morningstar.com/pay explanation/is.html?t=WATANIAregion=are accessible as on sixth Nov 2017. ADX. (2017). NATIONAL TAKAFUL COMPANY. Recovered from https://www.adx.ae/English/Pages/default.aspx accessible as on sixth Nov 2017. Home. (2017). NATIONAL TAKAFUL COMPANY. Recovered from https://takaful.ae/en/about-us/diagram/accessible as on sixth Nov 2017. File (2017). Protection industry. Recovered from https://www.takaful.ae/english/index.aspx accessible as on sixth Nov 2017. Weygandt J., Kimmel P., Kieso D. (2009). Administrative Accounting:Tools for business dynamic. John Wiley children. Warren C., Reeve J. Duchac J. (2011). Budgetary and Managerail Accounting. Cengage Learning. Heisinger K. (2009). Basics of Managerial Accounting. Cengage learning. Girling P. (2013). Operational Risk Management. John Wiley children. Ansari S. (2004). The executives Accounting: A Strategic Focus. Houghton Mifflin College Devision.

Heart Cases Essay Example | Topics and Well Written Essays - 750 words

Heart Cases - Essay Example The left foot is erythemic (red), edematous (swollen), warm and excruciating to contact, predictable with cellulitis (irritation of the subcutaneous tissue) You watch contaminated cut injuries over the dorsal surface and parallel malleolus. The patient confesses to having a champion habit and infusing himself on various occasions in these regions. During an assessment of the patient you cautiously survey heart sounds and find a low murmer at the lower left sternal fringe. You speculate infective endocarditis and concede the patient to the emergency clinic for intravenous anti-infection treatment.. 3. Follow the pathway microbes must travel, naming the veins, to arrive at the purpose of contamination in the heart. The microscopic organisms goes from the leg through the back tibial vein, foremost tibial vein, popliteal vein, incredible saphenous vein, normal iliac vein, second rate vena cava and into the heart. 4. On the off chance that a bunch of microorganisms or a blood clots should sever the site of disease in the heart, where might this embolus travel and what condition would it be able to cause? Follow the way and name the vessels. The embolus would move into the correct ventricle and through the pneumonic vein. Profound vein apoplexy A 58-year-old African American male was conceded from a nursing home with a main objection of being lazy and not acting fittingly. The patient expressed that his legs hurt, and they had been harming for quite a while. Hemolytic Anemia happens because of hemolysis, the strange breakdown of red platelets. It is a condition where red platelets are demolished and expelled from the circulatory system before their ordinary life expectancy is finished. 4. Depict the existence pattern of a red platelet. How are old and harmed erythrocytes discarded and reused? The existence pattern of a develop erythrocyte is about 12O days. As these cells don't have a core, they can't part or orchestrate new segments. In this manner, the cells degenerate inferable from harm or maturing. Toward a mind-blowing finish, it comes back to

The Changing Composition of Workforce and Values Essay

The Changing Composition of Workforce and Values - Essay Example Mechanical innovations have after some time become a day by day issue. In as much as it is planned for rearranging activities, it's anything but a simple errand for representatives attempting to stay aware of the pace as supplemental classes prove to be useful in order to familiarize them with the innovation idea of the workforce. Work in current occasions is along these lines dependent on functional abilities in order to deal with the advanced tasks. Dissimilar to previously, there is more accentuate on cooperation in the present workforce making social aptitudes fundamental. Again coming about because of mechanical advances, the world has become a little spot as business associating the whole world can be done from a focal time subsequently making work adaptable and nomad. This in the end brings about an additional time cognizant setting as areas of both customer and specialist organizations don't make a difference. The workforce is overflowed with progressively took in representatives coming about because of headways in instruction dissimilar to before. Because of expanding administration requests, the workforce is a somewhat serious with consumer loyalty being the need of activities. Innovative advances have after some time prompted a diminishing in labor because of the computerized movement of the workforce activities. thusly, not at all like in the past whenever representatives were ensured of long lasting vocation open doors just as secure occupations, workers in the present workforce chance losing their business to innovation. Rivalry, the quick ascent in meeting customer, regularly requests lead to visit changes and adjusting tasks to suit requests and beat the opposition. Qualities at the workforce are those directing philosophies that are fundamental in overseeing how activities are completed. They help in controlling the organization in settling on extreme choices for their business and recognizing what is best for pushing up benefits just as keeping up strong customer base premise. They are a simple impression of the workforce and a simple point out of the organization profile (Glickman, 1982). A

The Thieves Who Couldn’t Help Sneezing Essay -- Thomas Hardy

The Thieves Who Couldn’t Help Sneezing There is one principle character in this story, Hubert. We scarcely get any depiction of the physical highlights of Hubert; anyway what we do discover is: he is a multi year old kid, a ‘yeoman’s son’ with a horse named Jerry. Every one of them lived in Wessex. ‘A man dashed from the thicket’ ‘Another man’ ‘And Another’ These three statements; all from a similar section disclose to us that there are in complete three burglars. Once more there is next to no insight concerning any of the three burglars; two portrayals of the couple of crooks there states that their countenances are ‘artificially blackened’, and at any rate one of them had a, ‘deep voice’. In the entire of the short story there is perhaps twenty-six other individuals; these are quickly referenced all through the story. Just one of the twenty six individuals get named and that individual is, ‘Sir Simon’. Dissimilar to ‘Tony Kytes’ there is one fundamental character, Hubert. Just two settings are utilized, they are the ‘mansion’, and the, ‘Vale of Blackmore’. This is more convoluted and nitty gritty than ‘Tony Kytes’; where...

Customer Development Model Understanding Customer Creation

Customer Development Model Understanding Customer Creation WHAT IS CUSTOMER CREATION?Customer creation is the third out of four steps of the Customer Development model. Businesses can move on to this step after it has found its initial customers and made its initial sales. The main goal of customer creation is to provide an experience that drives market demand straight into the sales channel of the company.This is also the part of the model where businesses can start spending more on marketing. This is because it is only when you have validated your customers that you should begin to spend money marketing to them. This prevents you from spending large sums of money trying to attract the wrong customer to your business. It also helps prevent you from wasting time and money trying to position the business in the wrong market.When your spending is targeted towards a validated customer and market, it is likely to be more effective. This means that you can control your cash burn rates by marketing to customers who are real and interested in the p roduct.Customer creation will vary depending on the startup. For this part of the model, it is essential to know the kind of market that you are entering. You will learn more about that later in this article.CUSTOMER CREATION VS. MARKETING COMMUNICATIONSIn the customer creation phase, you have permission to scale up your marketing efforts. However, customer creation is not about marketing communications per say. While most of the essential marketing activities are included in this phase, you should avoid thinking about them solely as marketing activities. This is because building up your marketing is not about increasing funding to your marketing department. Customer creation is all about reaching out to your wider customer base.Marketing communications is different from customer creation for several reasons. First, a marketing communications strategy requires an internal and an external PR audit for developing an understanding of customer perceptions. But a customer creation strate gy also requires you to develop a unique position in the market for the product and the company.Customer creation also requires you to enlist your market’s major influences. You have reached out to early evangelists and adopters in the previous steps. These customers are valuable because they validate your value propositions. They also demonstrate that you do have a real customer base. However, once you have your product and knowledge of your customer, you need to find bigger industry influencers. Of course, you do not need to go the route of Nespresso and enlist George Clooney. The influencer can make all the difference in providing legitimacy for your product.When you’re using the customer creation method, you would need to start recruiting your beta customers.Unlike a media strategy, your product launch happens with the first customer shipment. Your media strategy will begin before the product goes to the market. It is not solely about designing a product launchA media strate gy works to get your name out there. It is designed to make you more visible. It can also explain what your company is about. But a media strategy is more about communication with the media and the general public. But in customer creation, spend a lot more money on creating customers. This goes beyond dictating key messages and into reaching out and continuing the journey of understanding to reach your customer marketAdditionally, the marketing communications strategy implies that your business is entering an existing market. This is not always the case. To create a customer creation strategy that works, you need to avoid following a prescribed marketing program. Instead, you must work through a framework that is right for your company and the market.As a result, the customer creation phase is not about tactics. It is not about which messages as sent out through which channels. It is about your overall strategy to reach your customers in a way that is meaningful. To make sure that t his happens, the kinds of marketing opportunities that you chose should be directly in line with the market that the business is entering. When you follow this rule, you will be sure to reach the right customers in the right way.UNDERSTANDING YOUR MARKET TYPEStarting a business was never going to be easy. If it was, more people would succeed. You can have all of the passion, money or energy in the world. But if you do not have customers, you have little reason to exist other than to boost your own ego. As you have learned, finding customers is not just about going out and searching for those early adopters. You need to get to know your market.There is no one formula for finding your market. This is because there are four different types of markets and your company will fit only into one. Even businesses with identical products or teams can fail if they do not find the right market. Essentially, your market type dictates your entire business. You must dedicate the appropriate amount of time and resources into establishing it.You started to work on finding your market earlier in the Customer Development model. But it is in the customer creation phase that you really need to get to know your market. When you reach customer creation, you need to be able to determine your customer needs, how your customer understands their needs, the customer adoption rate and how you will position your product within the market. Without an understanding of your market, none of this is possible.The markets can be broken down into four major types:Existing MarketsAn existing market is a market that is already developed. When you enter an existing market, you are offering a product or services that is of a higher standard or performance than the current products on the market. Ideally, it will do something that vastly improves upon what is currently offered.  If you are entering an existing market, you can often count yourself lucky. This is because this type of market is relatively easy to understand. In many cases, your competitors will have laid out the ground work for you.  As a result, examining your existing market is all about understanding your competitor. You will have a greater focus on your product and your product’s features in this market.For example, if you are entering into the running shoe market, you are entering an existing market. Nike, Adidas, Reebok, Asics and many other companies have already created and established this market. But if you want to fit in, you need to find a way to do something better than these behemoths.Not every existing market is so settled. Some markets have room for more competitors. As a result, not all existing markets are the same. This complicates the process slightly more.Existing Markets: Niche ProductsYou do not have to enter the existing product simply as a new product. You may be resegmenting the market. When you resegment the market, you are creating space for your product that offers a unique value propos ition that differs from your competitors in the general market.When you offer a niche product, you are attempting to tell an existing market that you can offer something that is so radically different that it is worth changing the market for.  When you do this, you are not trying to redirect customers into a lower cost service. On the contrary, you are trying to redirect established customers into your niche.To continue on the running shoe example, you might consider the barefoot running shoe. By the time Vibram entered the market, the key athletics players had settled their domination of the running shoe market. But Vibram entered the market as a barefoot running shoe. It promised an entirely different running experience for customers. It did not cost less than the main players. In fact, its prices are higher than many. However, it successfully developed a niche in the running shoe market.Vibram was so successful that it began to change the whole market. Now, main players like Nike offer barefoot or “lighter” running shoes. These shoes are designed to take back some of the business Vibram appropriated for itself through its niche.Existing Markets: Low CostIf a startup is not trying to enter an existing market as a niche product, it will probably be entering as a low cost alternative.Low cost entrants aim to offer customers an option that comes without a few of the industry standard features. However, this sacrifice comes with a significant price break. Usually, companies target customers who are willing to spend on a product that works just well enough.Even the running shoe market has low cost segments. Brands like Champion offer a low cost alternative to the expensive shoes offered by many of the market’s key players. However, Champion does not just offer a low cost option. It works to expand its product and its channels.As a result, big brands have had to manage their sales in order to prevent those less-inclined runners from switching over to a more affordable brand. Some brands also now sell no-frills shoes in department stores and other retailers. These shoes are designed to compete with low cost entrants rather than take back the mainstream market.New MarketsA new market is an undiscovered market. It has a customer base who were not previously able to complete a task before your company came along. It relies on serious innovation or a dramatically price change in order to become a viable market.New markets are fun because they do not require you to compete with other companies. You can also worry less about product features initially.However, entering a new market is hard. You might think that trying to compete with the likes of Nike is significantly harder than entering a new market. But this is not always true.When you are entering a new market, you are not worried about your competition. But at the same time, you do not even know if you have a market. Your customers and potential market are unknown and completely undefine d. It is your task to find and define them. You have to prove that your idea solves a problem that is real.This lack of information is harder than competing with corporate giants. This is because you could spend a lot of time and money on a customer base that does not exist. Alternatively, you could waste your resources on a customer base that has no interest in adopting your product. Either way, you are taking a real risk.Adopting a new market is scary. But when you follow the Customer Development model, the risk does not need to be outrageous. In fact, the Customer Development model can help alleviate this risk because it allows you to look for customer but does not force you to move forward without first identifying and validating those customers.THE FOUR PARTS OF CUSTOMER CREATIONIn his book, Steve Blank outlines four different aspects of customer creation that you need to consider when you are putting together a strategy. If you want to be able to create a solid customer creati on plan, you need to be able to identify the following things:Year One ObjectivesYou need to be keenly aware of everything that you want to accomplish in your first year. These goals need to be specific and reasonable.  For example, you cannot simply state that you want to be successful or profitable. You need to be able to define these goals.  You need to be say what it means for your company to be successful. You need to be able to say how much profit you want to generate.  The more specific these objectives are, the easier it will be to create a strategy to meet them.Your typical year one objectives will include:An estimate of your sales in year oneEstablishing your market typeCommitting to year one sales figuresCreating a customer creation strategyExecuting a customer creation strategyCompany and Product PositioningYou need to know how you will position your company within your market.  You also need to know how you will position your product within the market.  These positionin g activities are not a one-time event. Both activities will occur more than once, albeit infrequently.Company and Product LaunchYour company launch will usually only happen once. But you need to know what you want to get from your company’s launch. These goals will help you articulate your strategy.  Your product launch will also ideally happen only once.Demand CreationDemand creation is a strategy that occurs continuously.To create a demand creation strategy, you will need the following things:An identified and validated market typeAn understanding of influencers and analysts in that marketAn understanding of how customers make purchasing decisions and how they purchase productsYou need all four of these building blocks to create a successful customer creation strategy. But more importantly, you must have a process and strategy to use them correctly. Many startups make the mistake of identifying and using these building blocks without a greater strategy in mind. When you are iden tifying these, you should always be mindful of how they relate to the overall mission of the startup.MOVING THROUGH THE CUSTOMER CREATION PHASESIn his book, Steve Blank created a series of phases that every business should move through if they want to successfully complete the customer creation phase. He includes four major phases in customer creation. Each phase has a series of subcategories that should be completed before moving on to the next phase.1. Preparing for LaunchFirst, you will spend time creating market-type questionnaires to begin to establish your market.  Once you have established the market, you need to begin to understand your market type.  Once you understand your market type and its capabilities, you can then develop and agree upon the first-year objectives and the sales objectives.At the end of phase one, you should achieve and deliver the following items:The market type questionnaireAgreement on the market you are enteringThe official sales and marketing figure sThe customer creation budget2. Positioning your product and your companyTo position your product and your company, you are going to generally need a PR agency. The second phase should begin with you interviewing and selecting a PR agency that understands your market strategy.Before you put that agency to work, you need to figure out how you see your company by performing an internal audit. You also need to figure out how analysts, press, customers and influencers see your company by performing an external audit.When you finish these audits, you should be able to choose a position for both your company and your product that creates a match between the position and the market.What you should achieve and deliver in phase two:Agreement upon a PR agencyAudit summaryOfficial positioning statements3. Launching your company and your productPhase three is the longest and most actionable of the three phases. To get started with the launch, you must first choose the appropriate launch from yo ur market type. This means you will choose a niche, early adopter or onslaught strategy.You also need to find the audience that you will be aiming your launch at.  Your messengers are important at this phase of customer creation. You will need to identify the connectors, evangelists and experts that you want to deliver your key messages.You also need to create the key messages for your launch. These messages should be motive but should also make the value proposition of your company or product clear.  Before sending out these messages, you need to understand the context that they will go into. This will help prevent any miscommunications.Now that you have your messengers and messages, you can begin to create your media strategy.  With you strategy, you can set measurable objectives and goals that will help you define and measure the success of the launch.What you should achieve and deliver in phase three:The strategy for your launchA description of your audienceThe names of the mess engers you will useYour key messagesThe context summaryConsumer-based mediaThe metrics you will use: depth of coverage, leads, perception4. Creating the demand for your companyBefore the launch happens, you need to establish your first-year strategy. You will need to be aware of your first-year objectives in order to be able to do this. The strategy should be directly in line with these objectives.You should also agree with your partners on the criteria that you will use to measure your success.You can then determine whether your demand creation strategy is going to be effective for the market type you are working with. If so, you can move forward. If something does not fit, you can iterate. If the strategy is completely unsuitable, you should exit here before launching.What you will achiever or deliver in phase four:The summary of your entire planYour metricsA real pipeline for salesAn understanding of whether you are ready to proceed to the company building phaseCREATING THE RIGHT STRATEGY FOR YOUR MARKET TYPESince there are different types of markets, there needs to be different types of customer creations strategies. As a result, there is not just one way to launch your company, there are three. You will have a different strategy for existing markets, new markets and regsegmented markets. Note the ways that each strategies vary below:Existing MarketsYour company positioning should be to establish your credibility and differentiate from competitors.Your product positioning should be to differentiate your product.Your company launch strategy should serve to promote credibility and deliver the product.The product launch should happen with an understanding of an existing basis of your competition.Your demand creation activities should be to create and then drive customer demand into the business’s sales channel.Your year one objectives should be to gain market share.New MarketsEntering a new market requires a different strategy to entering an existing market ing.When you position you company, you will focus more on your vision and the ways that you have achieved innovation.Your product positioning will require you to define your new market. You will also need to add value to your market by defining both the need for the market and the solution you offer.The company launch will focus on credibility and innovation.The product launch will be wildly different from an existing market. You will need to educate your market. You will also need to set standards for your market. Finally, you will need to identify and grab the valuable early adopters.Your demand creation activities will also focus heavily on the education of your customers. You will also be working to take your early adopters and drive them into the sales channel.Your year one objective should not be to take a market share but to get customers to adopt your market.Resegmented MarketWhen you are resegmenting a market to make space for your business, you will be using a strategy tha t looks like a combination of the existing and new market strategies.Your company positioning will focus on innovation.Your product positioning will establish how your product is different.Your company launch will focus on innovation to establish your legitimacy in the new segment.Your product launch will focus on the existing competition.Your demand creation activities will focus on your sales channel.Your year one objectives are all about taking market share.CONCLUSION The first two steps of the Customer Development model are all about learning and discovery. In the Customer Discovery phase, you are supposed to find out who your customers are, where they come from and how you can reach them. In the Customer Validation phase, you get out of the office to make sure that everything that you think you know about your customer is true.When you have successfully validated your customers, it is time to move on to one of the meatier parts of the Customer Development model: customer creation. The customer creation phase comes third in model for a reason. Without all of the information that you have gathered and validation in the first two steps, it would be a struggle to start bringing in your main customers. Based on Customer Development Model created by Steve BlankIn this article, you learn the ins and outs of the customer creation phase. You will understand what customer creation is and how it differs from a traditional marketing plan. You will also learn more about how to customize your plan to the kind of market that you are entering.WHAT IS CUSTOMER CREATION?Customer creation is the third out of four steps of the Customer Development model. Businesses can move on to this step after it has found its initial customers and made its initial sales. The main goal of customer creation is to provide an experience that drives market demand straight into the sales channel of the company.This is also the part of the model where businesses can start spending more on marketing. This is because it is only when you have validated your customers that you should begin to spend money marketing to them. This prevents you from spending large sums of money trying to attract the wrong customer to your bu siness. It also helps prevent you from wasting time and money trying to position the business in the wrong market.When your spending is targeted towards a validated customer and market, it is likely to be more effective. This means that you can control your cash burn rates by marketing to customers who are real and interested in the product.Customer creation will vary depending on the startup. For this part of the model, it is essential to know the kind of market that you are entering. You will learn more about that later in this article.CUSTOMER CREATION VS. MARKETING COMMUNICATIONSIn the customer creation phase, you have permission to scale up your marketing efforts. However, customer creation is not about marketing communications per say. While most of the essential marketing activities are included in this phase, you should avoid thinking about them solely as marketing activities. This is because building up your marketing is not about increasing funding to your marketing depart ment. Customer creation is all about reaching out to your wider customer base.Marketing communications is different from customer creation for several reasons. First, a marketing communications strategy requires an internal and an external PR audit for developing an understanding of customer perceptions. But a customer creation strategy also requires you to develop a unique position in the market for the product and the company.Customer creation also requires you to enlist your market’s major influences. You have reached out to early evangelists and adopters in the previous steps. These customers are valuable because they validate your value propositions. They also demonstrate that you do have a real customer base. However, once you have your product and knowledge of your customer, you need to find bigger industry influencers. Of course, you do not need to go the route of Nespresso and enlist George Clooney. The influencer can make all the difference in providing legitimacy for yo ur product.When you’re using the customer creation method, you would need to start recruiting your beta customers.Unlike a media strategy, your product launch happens with the first customer shipment. Your media strategy will begin before the product goes to the market. It is not solely about designing a product launchA media strategy works to get your name out there. It is designed to make you more visible. It can also explain what your company is about. But a media strategy is more about communication with the media and the general public. But in customer creation, spend a lot more money on creating customers. This goes beyond dictating key messages and into reaching out and continuing the journey of understanding to reach your customer marketAdditionally, the marketing communications strategy implies that your business is entering an existing market. This is not always the case. To create a customer creation strategy that works, you need to avoid following a prescribed marketin g program. Instead, you must work through a framework that is right for your company and the market.As a result, the customer creation phase is not about tactics. It is not about which messages as sent out through which channels. It is about your overall strategy to reach your customers in a way that is meaningful. To make sure that this happens, the kinds of marketing opportunities that you chose should be directly in line with the market that the business is entering. When you follow this rule, you will be sure to reach the right customers in the right way.UNDERSTANDING YOUR MARKET TYPEStarting a business was never going to be easy. If it was, more people would succeed. You can have all of the passion, money or energy in the world. But if you do not have customers, you have little reason to exist other than to boost your own ego. As you have learned, finding customers is not just about going out and searching for those early adopters. You need to get to know your market.There is n o one formula for finding your market. This is because there are four different types of markets and your company will fit only into one. Even businesses with identical products or teams can fail if they do not find the right market. Essentially, your market type dictates your entire business. You must dedicate the appropriate amount of time and resources into establishing it.You started to work on finding your market earlier in the Customer Development model. But it is in the customer creation phase that you really need to get to know your market. When you reach customer creation, you need to be able to determine your customer needs, how your customer understands their needs, the customer adoption rate and how you will position your product within the market. Without an understanding of your market, none of this is possible.The markets can be broken down into four major types:Existing MarketsAn existing market is a market that is already developed. When you enter an existing market , you are offering a product or services that is of a higher standard or performance than the current products on the market. Ideally, it will do something that vastly improves upon what is currently offered.  If you are entering an existing market, you can often count yourself lucky. This is because this type of market is relatively easy to understand. In many cases, your competitors will have laid out the ground work for you.  As a result, examining your existing market is all about understanding your competitor. You will have a greater focus on your product and your product’s features in this market.For example, if you are entering into the running shoe market, you are entering an existing market. Nike, Adidas, Reebok, Asics and many other companies have already created and established this market. But if you want to fit in, you need to find a way to do something better than these behemoths.Not every existing market is so settled. Some markets have room for more competitors. As a result, not all existing markets are the same. This complicates the process slightly more.Existing Markets: Niche ProductsYou do not have to enter the existing product simply as a new product. You may be resegmenting the market. When you resegment the market, you are creating space for your product that offers a unique value proposition that differs from your competitors in the general market.When you offer a niche product, you are attempting to tell an existing market that you can offer something that is so radically different that it is worth changing the market for.  When you do this, you are not trying to redirect customers into a lower cost service. On the contrary, you are trying to redirect established customers into your niche.To continue on the running shoe example, you might consider the barefoot running shoe. By the time Vibram entered the market, the key athletics players had settled their domination of the running shoe market. But Vibram entered the market as a baref oot running shoe. It promised an entirely different running experience for customers. It did not cost less than the main players. In fact, its prices are higher than many. However, it successfully developed a niche in the running shoe market.Vibram was so successful that it began to change the whole market. Now, main players like Nike offer barefoot or “lighter” running shoes. These shoes are designed to take back some of the business Vibram appropriated for itself through its niche.Existing Markets: Low CostIf a startup is not trying to enter an existing market as a niche product, it will probably be entering as a low cost alternative.Low cost entrants aim to offer customers an option that comes without a few of the industry standard features. However, this sacrifice comes with a significant price break. Usually, companies target customers who are willing to spend on a product that works just well enough.Even the running shoe market has low cost segments. Brands like Champion o ffer a low cost alternative to the expensive shoes offered by many of the market’s key players. However, Champion does not just offer a low cost option. It works to expand its product and its channels.As a result, big brands have had to manage their sales in order to prevent those less-inclined runners from switching over to a more affordable brand. Some brands also now sell no-frills shoes in department stores and other retailers. These shoes are designed to compete with low cost entrants rather than take back the mainstream market.New MarketsA new market is an undiscovered market. It has a customer base who were not previously able to complete a task before your company came along. It relies on serious innovation or a dramatically price change in order to become a viable market.New markets are fun because they do not require you to compete with other companies. You can also worry less about product features initially.However, entering a new market is hard. You might think that t rying to compete with the likes of Nike is significantly harder than entering a new market. But this is not always true.When you are entering a new market, you are not worried about your competition. But at the same time, you do not even know if you have a market. Your customers and potential market are unknown and completely undefined. It is your task to find and define them. You have to prove that your idea solves a problem that is real.This lack of information is harder than competing with corporate giants. This is because you could spend a lot of time and money on a customer base that does not exist. Alternatively, you could waste your resources on a customer base that has no interest in adopting your product. Either way, you are taking a real risk.Adopting a new market is scary. But when you follow the Customer Development model, the risk does not need to be outrageous. In fact, the Customer Development model can help alleviate this risk because it allows you to look for custom er but does not force you to move forward without first identifying and validating those customers.THE FOUR PARTS OF CUSTOMER CREATIONIn his book, Steve Blank outlines four different aspects of customer creation that you need to consider when you are putting together a strategy. If you want to be able to create a solid customer creation plan, you need to be able to identify the following things:Year One ObjectivesYou need to be keenly aware of everything that you want to accomplish in your first year. These goals need to be specific and reasonable.  For example, you cannot simply state that you want to be successful or profitable. You need to be able to define these goals.  You need to be say what it means for your company to be successful. You need to be able to say how much profit you want to generate.  The more specific these objectives are, the easier it will be to create a strategy to meet them.Your typical year one objectives will include:An estimate of your sales in year oneE stablishing your market typeCommitting to year one sales figuresCreating a customer creation strategyExecuting a customer creation strategyCompany and Product PositioningYou need to know how you will position your company within your market.  You also need to know how you will position your product within the market.  These positioning activities are not a one-time event. Both activities will occur more than once, albeit infrequently.Company and Product LaunchYour company launch will usually only happen once. But you need to know what you want to get from your company’s launch. These goals will help you articulate your strategy.  Your product launch will also ideally happen only once.Demand CreationDemand creation is a strategy that occurs continuously.To create a demand creation strategy, you will need the following things:An identified and validated market typeAn understanding of influencers and analysts in that marketAn understanding of how customers make purchasing decisions a nd how they purchase productsYou need all four of these building blocks to create a successful customer creation strategy. But more importantly, you must have a process and strategy to use them correctly. Many startups make the mistake of identifying and using these building blocks without a greater strategy in mind. When you are identifying these, you should always be mindful of how they relate to the overall mission of the startup.MOVING THROUGH THE CUSTOMER CREATION PHASESIn his book, Steve Blank created a series of phases that every business should move through if they want to successfully complete the customer creation phase. He includes four major phases in customer creation. Each phase has a series of subcategories that should be completed before moving on to the next phase.1. Preparing for LaunchFirst, you will spend time creating market-type questionnaires to begin to establish your market.  Once you have established the market, you need to begin to understand your market t ype.  Once you understand your market type and its capabilities, you can then develop and agree upon the first-year objectives and the sales objectives.At the end of phase one, you should achieve and deliver the following items:The market type questionnaireAgreement on the market you are enteringThe official sales and marketing figuresThe customer creation budget2. Positioning your product and your companyTo position your product and your company, you are going to generally need a PR agency. The second phase should begin with you interviewing and selecting a PR agency that understands your market strategy.Before you put that agency to work, you need to figure out how you see your company by performing an internal audit. You also need to figure out how analysts, press, customers and influencers see your company by performing an external audit.When you finish these audits, you should be able to choose a position for both your company and your product that creates a match between the p osition and the market.What you should achieve and deliver in phase two:Agreement upon a PR agencyAudit summaryOfficial positioning statements3. Launching your company and your productPhase three is the longest and most actionable of the three phases. To get started with the launch, you must first choose the appropriate launch from your market type. This means you will choose a niche, early adopter or onslaught strategy.You also need to find the audience that you will be aiming your launch at.  Your messengers are important at this phase of customer creation. You will need to identify the connectors, evangelists and experts that you want to deliver your key messages.You also need to create the key messages for your launch. These messages should be motive but should also make the value proposition of your company or product clear.  Before sending out these messages, you need to understand the context that they will go into. This will help prevent any miscommunications.Now that you ha ve your messengers and messages, you can begin to create your media strategy.  With you strategy, you can set measurable objectives and goals that will help you define and measure the success of the launch.What you should achieve and deliver in phase three:The strategy for your launchA description of your audienceThe names of the messengers you will useYour key messagesThe context summaryConsumer-based mediaThe metrics you will use: depth of coverage, leads, perception4. Creating the demand for your companyBefore the launch happens, you need to establish your first-year strategy. You will need to be aware of your first-year objectives in order to be able to do this. The strategy should be directly in line with these objectives.You should also agree with your partners on the criteria that you will use to measure your success.You can then determine whether your demand creation strategy is going to be effective for the market type you are working with. If so, you can move forward. If s omething does not fit, you can iterate. If the strategy is completely unsuitable, you should exit here before launching.What you will achiever or deliver in phase four:The summary of your entire planYour metricsA real pipeline for salesAn understanding of whether you are ready to proceed to the company building phaseCREATING THE RIGHT STRATEGY FOR YOUR MARKET TYPESince there are different types of markets, there needs to be different types of customer creations strategies. As a result, there is not just one way to launch your company, there are three. You will have a different strategy for existing markets, new markets and regsegmented markets. Note the ways that each strategies vary below:Existing MarketsYour company positioning should be to establish your credibility and differentiate from competitors.Your product positioning should be to differentiate your product.Your company launch strategy should serve to promote credibility and deliver the product.The product launch should ha ppen with an understanding of an existing basis of your competition.Your demand creation activities should be to create and then drive customer demand into the business’s sales channel.Your year one objectives should be to gain market share.New MarketsEntering a new market requires a different strategy to entering an existing marketing.When you position you company, you will focus more on your vision and the ways that you have achieved innovation.Your product positioning will require you to define your new market. You will also need to add value to your market by defining both the need for the market and the solution you offer.The company launch will focus on credibility and innovation.The product launch will be wildly different from an existing market. You will need to educate your market. You will also need to set standards for your market. Finally, you will need to identify and grab the valuable early adopters.Your demand creation activities will also focus heavily on the educa tion of your customers. You will also be working to take your early adopters and drive them into the sales channel.Your year one objective should not be to take a market share but to get customers to adopt your market.Resegmented MarketWhen you are resegmenting a market to make space for your business, you will be using a strategy that looks like a combination of the existing and new market strategies.Your company positioning will focus on innovation.Your product positioning will establish how your product is different.Your company launch will focus on innovation to establish your legitimacy in the new segment.Your product launch will focus on the existing competition.Your demand creation activities will focus on your sales channel.Your year one objectives are all about taking market share.CONCLUSIONIn the previous two phases of the Customer Development model, you learned about how to discover and validate your customers. You focused on early adopters to prove that your problem was real and that your solution could actually solve the problem. But in customer creation, you need to move away from those early adopters and focus on your real customers â€" the larger market that will help your company grow into your full potential.There are a lot of things to keep in mind when you working through the customer creation phase. But if you take anything away from this phase, it should be that your market is the beginning, middle and end of your strategy. Just like understanding your early adopters and their problems was the goal of the first few phases, understanding your market is essential here. You should be prepared to accept that there will be differences between your early customers and your wider market. With this in mind and a full understanding of your customer in hand, you will be prepared to move on to the final phase of the Customer Development model: company building.

The Process of Overcoming Anxiety - Free Essay Example

While there is no single definition of the term anxiety, there is a general consensus among scholars that the word refers to a number of disorders that trigger apprehension, fear, nervousness, and worry. Naturally, anxiety influences individuals feelings and behavior. While mild levels of anxiety are normal and essential for survival, extreme anxiety leads to a disorder, which adversely affects a persons thoughts, feelings, and behavior. People who struggle with anxiety disorders tend to feel a gripping fear even in the absence of real danger. Overcoming anxiety is a process that integrates different strategies depending on the type, cause, and level of the disorder. As it might seem odd that I understand this with such depth, I have done many hours of reading on this topic to help understand and give advice to someone that I care deeply about. Learn About Anxiety Disorders Since one cannot overcome a phenomenon that you do not understand, it is imperative that the anxiety-overcoming-process begins with learning about the disorder. More specifically, it is critical for a person suffering from an anxiety disorder to fathom that during anxiety attacks the victim experiences phobias and fears that appear irrational yet difficult to repress. Often, any Dixon 2 attempts to overcome this challenge seem futile. While it is normal to feel as if panic attacks get worse with each attempt to overcome them, it is vital for individuals to know that anxiety is a perceived danger and that the condition is treatable. Understanding the characteristics, manifestation, and triggers of anxiety is the first step in the process of overcoming the disorder. Identify the Source of Panic Attacks Naturally, there are multiple types of anxiety disorders and each has a different cause and manifestation. Apart from General Anxiety Disorder (GAD) that makes the victim fear numerous objects, situations, and events, other types of panic attacks such as anxiety disorder, obsessive-compulsive disorder, and post-traumatic stress disorder have a s pecific trigger. Undoubtedly, one can only deal with fear if one is clear of the source. For example, my girlfriend struggles with social anxiety disorders because she is afraid of being judged by others while socializing with them. Fortunately, she has worked to overcome this anxiety disorder by gradually increasing the frequency and duration of interacting with small groups of friends and family members. In a nutshell, her learning to identify the source of her panic attacks is essential in overcoming her anxiety. Seek Help Although various people have different experiences, many people compare the process of overcoming anxiety to putting off a fire with gasoline. In other words, the harder one tried to repress panic attacks the scarier they get. Anxiety persuades the victim that he or she is either in real danger, going crazy, losing cognitive control, or about to die thus crippling any efforts of Dixon 3 overcoming the experience. Since many people struggling with anxiety consider themselves powerless and hopeless, it is important to seek help of a psychiatrist. Jessica has mentioned to me numerous times that the help her psychiatrist gave to her is the reason that she decided to major in psychology. These specialists are not only well trained but also highly experienced and are aware of effective therapies. Admitting that you need help as well as seeking assistance quickens the pr ocess of overcoming panic attacks. Experimenting With Verified Anxiety-Reducers Over the years, evidence-based studies have documented a number of proven strategies that are successful in reducing anxiety as well as stress and depression. Firstly, it is recommendable to take deep breaths anytime one feels anxious. Taking deep breaths increases the amount of oxygen reaching the brain thus making it easy to think clearly. Secondly, engaging in physical exercises reduces the levels of the stress-causing hormone called cortisol while increasing the production of endorphin, which boosts happiness. Jessica has learned to jog, and we hike alot together whenever possible. Thirdly, meditating, praying, and eating healthy have proven to have positive impacts on the process of overcoming anxiety as I have seen first hand with Jessica. Conclusion While it is normal to experience mild levels of anxiety under certain circumstances, as I have sure seen since entering college, some people struggle with extreme panic attacks that greatly lower the quality of their lives. As this paper has shown, the process of overcoming anxiety is gradual and requires personal commitment and the willingness to seek help if needed. Apart Dixon 4 from exploring the concept, sources, and triggers of anxiety, one must be willing to embrace a vigorous lifestyle characterized by physical activities, healthy eating, prayers, and meditations.

Essay about eating disorders - 1286 Words

Eat to live – don’t live to eat (or not to). This is very hard for a person with an eating disorder to understand since food is their tool for handling the stress and anxiety in their lives. Eating disorders affect millions of Americans each year (Eating Disorders 1). The most common eating disorders are Anorexia Nervosa, Bulimia Nervosa, and Compulsive Overeating. These disorders are serious, and, when taken to extremes, can be life threatening as well. nbsp;nbsp;nbsp;nbsp;nbsp;All eating disorders arise from a combination of long-standing psychological, interpersonal, and social conditions (Gurze 24). Several other factors such as family and personal problems, a low self-esteem, and the desire for the â€Å"ideal† body may also†¦show more content†¦Behaviorally, they may frequently weigh themselves, have insomnia, exercise compulsively, layer their clothing, and show increased tension at mealtimes. They may show signs of depression, perfectionism, and irritability. They usually tend to have difficulty thinking clearly, a low sense of worth, a distorted body image, a decreased interest in sex, and an intense fear of becoming fat (Ratner 6). nbsp;nbsp;nbsp;nbsp;nbsp;Anorexia may begin with a normal person who diets intending only to lose â€Å"just a few pounds†. Dieting then becomes an obsession as they develop a distorted body image and feel larger than they really are. Soon, 5 to 10 pounds is not enough and they slowly begin to avoid food either by denying hunger or claiming to be stuffed after a few small bites. nbsp;nbsp;nbsp;nbsp;nbsp;Extreme weight loss is not the only result of this refusal of food. A person with Anorexia can expect a loss of head hair, growth of fine body hair, constipation, intolerance of cold temperatures, and low pulse rate. Also, certain endocrine functions become impaired causing a cessation of menstruation in women, and, in men, an interruption of normal reproductive system processes. Anorexia can also lead to death, which claims about 10-15 percent of Anorexic patients (Eating Disorders: Anorexia Nervosa 1). nbsp;nbsp;nbsp;nbsp;nbsp;Treatment of Anorexia consists of nutritional therapy, individualShow MoreRelatedEating Disorders : Eating Disorder1205 Words   |  5 PagesEating Disorders in Today’s World Eating disorders are alive and well in today’s world and they are a major problem. An eating disorder can look like a few different things, ranging from a severe reduction of food intake to over eating to feelings of negativity towards your body shape or weight (Lehigh University). While some disorders can only be found in specific age groups, races, etc., eating disorders can be found amongst all and it does not necessarily have to be pointed towards food (LehighRead MoreEating Disorders : An Eating Disorder1184 Words   |  5 Pagesas an eating disorder. Weir (2016) goes on to explain the origins behind eating disorders in individuals. 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Adjustments to Southwest Airlines Operations - 1000 Words

SOUTHWEST OPERATIONS Although in recent history Southwest Airline did some adjustments to its operation, company maintained its philosophy and stayed true to its original strategy. When company was established in 1971 its primary focus was to stick to short-haul trips, point-to-point flights, fleet only consisting of Boeing737s, high-frequency flights, low fares, and no international flights. Operating in no frills philosophy resulted in lower fixed cost which enabled Southwest Airlines opportunity for growth and created the competitive advantage. Southwest Airlines also had only a limited participation in computerized reservation systems, channeling travel agents and customers to book flights through its reservation center. Taking advantage of technology Southwest was the first national carrier to sell seats from a home page on the Internet, reaching 81% online bookings via southwest.com in 2010. 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Observation of Child Growth Essay - 1435 Words

Introduction red - Development blue – Conclusion orange Individualism– Giving priority to one’s own goals over group goals and defining one’s identity in terms of personal attributes rather than group identification. For the first time in my life I am being an individualist. I am giving greater priority to my own personal goals. I honestly don’t know what I was thinking changing careers at the age of 42 but I am determined to get my nursing degree. For the next 2 years it will be about me and my own personal achievements. Aggression – Physical or verbal behavior intended to hurt someone. I was married for 11 years to a very physically and verbally abusive man. Daily he told me what a piece of crap I was†¦show more content†¦Learn more about this theory in this article on Erikson’s stages of psychosocial development. Cognitive Child Development Theories Theorist Jean Piaget suggested that children think differently than adults and proposed a stage theory of cognitive development. He was the first to note that children play an active role in gaining knowledge of the world. Learn more in this article on Piaget’s stages of cognitive development. Behavioral Child Development Theories Behavioral theories of child development focus on how environmental interaction influences behavior and are based upon the theories of theorists such as John B. Watson, Ivan Pavlov and B. F. Skinner. These theories deal only with observable behaviors. Development is considered a reaction to rewards, punishments, stimuli and reinforcement. Learn more about these behavioral theories in these articles on classical conditioning and operant conditioning. Social Child Development Theories There is a great deal of research on the social development of children. John Bowbly proposed one of the earliest theories of social development. Bowlby believed that early relationships with caregivers play a major role in child development and continue to influence social relationships throughout life. 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Sartre s Views On The Moral Choices - 895 Words

Jean-Paul Sartre is a French philosopher who makes his claims based on a combination of two philosophical traditions – existentialism and phenomenology. Sartre himself is an atheistic existentialist. He summarizes his claims regarding existentialism with three words – anguish, abandonment, and despair (25). In this paper, I will talk about Sartre’s definition of existentialism, its relation to essence, Sartre’s views on the moral choices and how they relate to art. Sartre makes the claim that all humans start at the same place. He says we are all thrown into the world without any preset values/moral attitudes. We come into this world as a clean slate (tabula rasa) (22). Although we did not come into this world by choice, the one thing we do come with is the freedom to decide who we want to be and how we want to live our lives. In this sense, even prisoners are free. Being physically captured doesn’t mean being physically captured. You are free to determine what your physical imprisonment means when you have the freedom to decide what any circumstance means. Sartre emphasizes the mantra of existentialism. His slogan is â€Å"existence precedes essence†. Essence is what makes something what it is. According to Descartes, our essence is our rational mind – it makes us who we are. Sartre argues humans aren’t born with an essence—they don’t start with one. Humans start by simply existing. At the beginning, there is no internal essence or human nature. 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The main facets of existentialismRead MoreExistentialism : Existentialism And Existentialism1186 Words   |  5 PagesHumanism In Existentialism is a humanism, French philosopher and existentialist Jean-Paul Sartre defends existentialism from 20th century critics who believed that its overly subjective nature promotes anguish, abandonment, and despair. Sartre explains these common misconceptions about existentialism and argues that it is not a pessimist point of view, but the complete opposite. In what follows, I will explain how Sartre not only invalidates the surging misconceptions, but how he also turns his explanationRead MoreAnalysis Of The Article Gunner Jay Lindberg1018 Words   |  5 Pagesto death, From the metaphysical view Libertarianism it is shown that they are guilty of the actions they have committed that night. Sartre believes that the very nature of consciousness is what allows human beings to have free will. 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Shirley Jackson`s “The Lottery” Free Essays

In â€Å"The Lottery†, Shirley Jackson displays how far people have strayed from the face of humanity through corrupt faddism. The author begins by describing June 27th as a perfectly normal summer day in a small village of only a few hundred people. Mr. We will write a custom essay sample on Shirley Jackson`s â€Å"The Lottery† or any similar topic only for you Order Now Summers, the head in charge of the lottery, goes through a great deal of preparation before the lottery event. He must write up the names of each head member of the family and the family’s members some time before the faithful day and place them in a worn, shabby black box. Although the ritual has become old in its years, the villagers still remember the process and to gather small stones and throwing rocks for the end of the event. The lottery begins with Mr. Summers calling the head of the families to come and pick out a slip of paper from the black box. As each head of the family opens their paper simultaneously, Bill Hutchinson opens his to see that his family has received the marked paper. Tessie Hutchinson, Bill Hutchinson’s wife, becomes slightly hysteric as she begins to claim that her husband has been cheated in this unfair ritual. This bout of hysteria is quickly hushed, and the Hutchinson family individually draws out papers to find the lucky winner. Mrs. Hutchinson is found with the black dot marring her paper. She is then drawn into a circle as the town villagers prepare for the end of their annual lottery. In the short story, Mrs. Delacroix shows how her support and resolution makes her a positive role model. Mrs. Delacroix is portrayed as one of Tessie Hutchinson’s friends of the village, they speak as if there are no horrors to come in only moments after their conversation. The small exchange between the two women shows their close relationship and comfortability around each other. Later, after the Bill Hutchinson receives his marked paper, Mrs. Delacroix tries to sedate Tessie’s whimsical exclamations by telling her to remain calm. Mrs. Delacroix knows all too well that one must not protest or act against this sacramental process. She attempted to diffuse a situation before it got out of hand and disrupted the process of the lottery’s typical ritual. In conclusion, Mrs. Delacroix is one of the most positive role models, in Shirley Jackson’s â€Å"The Lottery†, which is shown through her support and resolute thoughts. How to cite Shirley Jackson`s â€Å"The Lottery†, Papers

Accounting and Finance Wide-Range of Approaches

Question: Describe about the Accounting and Finance for Wide-Range of Approaches. Answer: Introduction There are conflicting perspectives present on adult learning as well as separate it from early childhood developmental practices and wide-range of approaches to learning. According to Taylor and Laros (2014), most of the authors believe that all styles of learning are applicable to early childhood and adult learning in relation with healthy learning environment. (Knowles, Holton and Swanson (2014) suggest that this literature review section deals with importance of integrating adult learning principles in designing as well as implementing writing training workshops. In this particular assignment, it is looked at the recent and relevant research on adult learning as well as training and technical communication. There was summary of findings present as well as assumptions underlying adult learning and related recommendations for effective course design. In the conclusion, it is mentioned that adults learn best in hands-on as well as applied situations. As rightly said by Simonson et al . (2014), successful workplace training designs ways for emphasize by extreme level of motivation. Problem Statement: Adult Needs are rarely addressed in training Scott (2016) argued that cause of unsuccessful outcomes takes place for workplace training classes and writing classes. On the contrary, the failure takes principles of adult learning into account. Mostly, needs of adult learners are not completely addressed and learners fails in applying concepts from training lessons on-the-job tasks. In training participants, it fails in applying learned concepts and attributed such as: Poor Teaching In case of adult learning needs, learning styles are completely integrated towards designing of training curricula like technical workshops, scientific writing workshops as well as inappropriate delivery methods for attainment of desired outcomes. Ross-Gordon and Murray-Johnson (2015) suggested that adult learning means four broad principal stages such as concrete experiences, active experimentation as well as reflective observation and abstract conceptualization. Therefore, it mainly relies upon traditional classroom approaches for rendering lecturing information focusing on rules and formulas. On the other hand, training courses should meet the needs of the adults by rendering sufficient concrete examples and allocated time especially for active experimentation. Teaching approaches majorly reflects upon the actual workplace situations as well as on-the-job writing tasks. Lack of Aptitude Reece and Walker (2016) suggest that participants fail in applying training course concepts as they lacks necessary skills. It requires basic up-front skills assessment such as collection of writing samples as well as analyzing prior to training course. On the contrary, trainers mostly lack actual sense of participants skills level and getting familiar with relevant concepts as well as strategies. Addition to that, writing courses fails in including time for in-class application of concepts for developing those concepts. Lack of Motivation According to Park, Robinson and Bates (2016), there is extreme lack of motivation present in adult learners when they fail in viewing connection between presentation of concepts in training and on-the-job tasks at the same time. On the other hand, most of the participants shows unwillingness in engaging in learning and lacks direct application to their real-life scenarios. In case of writing courses, it fails in situating concepts from actual context of work. It fails in encouraging the professionals who want to change with the current writing strategies in the upcoming future. Cost of changes practices As suggested by Ozuah (2016), there are two reasons for why training programs failing in achieving the desired outcomes. Training concepts mostly contradicts existing habits as well as practices for applications. These outcomes involve participants who lack proper understanding of organizational need in taking new approach. It is the belief involving proposed change that violates core values of diverse group. This is mainly for professionals who are not experienced in tacking the difficulty in an organization. On the other hand, if the training courses fails in convincing the changed existing writing practices, then it will result in improved process from where personally it can benefits largely. Andragogy As rightly said by Knowles, Holton and Swanson (2014), Andragogy is the art as well as science of helping adults in learning. Knowles is the father of Andragogy and designed five factors discussing adult learning. According to Merriam and Bierema (2013), there are five assumptions of Andragogy that mainly describes adult learner as a person: Has an independent self-concept as well as direct his or her own learning activities Has necessary learning needs in relation with changing social roles Is highly motivated for learning by internal in relation with external factors Has accumulated enough reservoir of life experiences from rich resources of own learning Shows interest in immediate application of own knowledge and problem-centered at the same time Knowles used the above principles for proposing program in designing as well as implementation of adult learning. He mainly acknowledges principles mainly outlining adult education .The focus of the theory involves development of Andragogy. Some of the key philosophy of Adult Learning and their implications for preparation design are as follows Adult Learning Principle Implication for Training Design Hsu, Hamilton and Wang (2014) suggested that it is viewed that Adults mainly brings real-life experience as well as knowledge to the learning environment. It involves work-related family as well as community circumstances and events. They learn things best when relates new knowledge as well as information from previously learned knowledge, experiences and information. It is advisable to provide opportunities for learners in reflecting upon as well as sharing their existing knowledge and experience It is recommended in creating learning activities involving usage of past experience and knowledge As per Merriam and MacKeracher (2013), it is essential to ask the learners for identifying the similarities and dissimilarities of what they learn and what they already know and understand Adults mostly like and prefer self-directed as well as autonomous learning Designing training after understanding the needs and goals of adult participants Asking participants what they need to learn Providing adult learner action-planning tools as well as templates that will help in developing self-directed efforts and facilitating learning activities Providing wide-range of opportunities for adult learners in directing through guided inquiry as well as self-facilitated small-group discussions Adults mostly have self-pride as well as desire respect at the same time Learning involves high risk as well as possibility of failure, designing training for minimizing learners risk and embarrassment Creation of flexible training programs Adults shows interest in learning from wide-variety of factors such a personal aspirations, external imposed expectations as well as internal desire or interest for providing service to others It is recommended in making strong connection between learning content and long-term objectives in work and life Learning Theories related to Adult Learning Action Learning Hsu, Hamilton and Wang (2014) states, Action Learning is one of the most common used terms in relation with adult learning in related business settings. It aims at holding similarities in education community in a variety of forms of replication used in case of organization development. This is one of the approaches for working and developing phases in working for real projects for future analysis purpose. This is one of the approaches of adult learning for processing used in forming groups. It is the balanced as well as diverse groups enhancing learning process in bringing significant contributions for learning community. In action knowledge, participants employment in small groups especially on genuine scheme or problem as well as learning from that activity. Kessels (2015), Researchers mainly gather information from Service Company and undergo training sessions for helping in increasing in data acquisition numbers. Most of the small groups forming and learning coach aims at assisti ng brainstorming and development of new techniques from potential industry sources. Techniques are mostly developed from groups test and refining them at the same time It was agreed by Kaufman (2015) that, it requires setting of improved data gathering techniques as well as understanding of the methods to use it as far as possible. Pros of Action Learning Action Learning means working in small groups by solving real world problems According to Hsu, Hamilton and Wang (2014), Action Learning means diverse group dynamics involving members with expert knowledge allowing members for significant contribution. On the contrary, Group members mostly get benefits from teach coaches who acts as facilitators as well as organizers and motivators at the same time. Cons of Action Learning Action learning faces various challenges imposed from group dynamics Action learning faces difficulty in ensuring consistency in and across groups as well as maintaining sessions in case of learning program It leads to difficulty in balancing accomplishing work with learning from specified work Experimental Learning As opined by Jarvis (2016), Experimental Learning is a cyclical process in setting goals, experimenting as well as thinking planning and making final decisions. It is one of the learning theories for operating on the premise for learning best from their prior experiences. On the contrary, this theory builds upon experience and is holistic learning approach. This holistic knowledge approach means the beginner in utilizing his or her experiences as well as learning strengths in the process for constructing knowledge (Hsu, Hamilton and Wang 2014). Pros of Experimental Learning Experimental learning takes place with the help of direct involvement as well as reflection Experimental learning brings out own life experiences depending upon the learning situation Experimental learning aspects depends upon increased motivation as well as material retention Cons of Experimental Learning In case of experimental adult learning, lot of time and resources are required for student as well as instructor Hsu, Hamilton and Wang (2014) suggest Learners requires in bringing out differing cultural experiences and related perspectives of learning experiences. This particular theory fails in understanding as well as explaining changes and new experiences at the same time Project-based learning In this type of knowledge, students mainly work in groups for solving the demanding problems that are mostly genuine in nature and often interdisciplinary at the same time. Learners mostly decide upon how to approach a particular problem as well as pursuing of activities (Hsu, Hamilton and Wang 2014). This is mainly comparable with project-based learning strategies such as learning by design. Learners aim at gathering wide-variety of information from potential sources as well as deriving knowledge from it. On the other hand, the main role of the teacher is to guide as well as advice in comparison with managing student work. Pros of Project-based learning Project-based learning enables learner in giving chance to work on certain real-life scenarios on large scale. This involves management training especially in restructuring corporations. This type of learning allows cooperative learning situations building teamwork as well as collaboration skills in most of the adult learning situations (Hsu, Hamilton and Wang 2014). Cons of Project-based learning Project-based learning cannot be always considered as best learning method as dealing in wide-range of cultures as well as backgrounds. This is because analytic methods vary largely from one society to other (Taylor and Laros 2014). Self-Directed Learning Self-Directed Learning is the informal as well as incidental learning and considers as heart of adult teaching. It is mostly learner-centered center as well as lessons can be learned from real-life experiences (Hanlin 2015). On the other hand, This is an informal type of learning method. It is the process whereby individuals takes required accountability for their own type of knowledge process by personal education needs, implementing strategies as well as identification of resources and evaluating the outcomes. Pros of Self-Directed Learning Self-Directed Learning integrated with daily routines Self-Directed Learning triggered by certain internal as well as external motivation It is an inductive process concerning reflection as well as action This type of learning links with learning to others Cons of Self-Directed Learning In this type of learning, learners are mostly self-directed depending upon the situation. They will fail to act for varied situations personally Adults do not prefer self-directed learning options. Adults practicing self-directed learning engage mostly for formal educational experiences like teacher-directed courses. Self-Directed Learning is mostly unstructured as learning gets easily distracted by own needs, values as well as assumptions and misperceptions According to research, adults fails in engaging in self-directed learning as it lacks independence, resources and confidence at the same time There is less research conducted especially on self-directed learning Ways to stimulate Adult learner Introduction of learning technology as well as altering agency increases the importance of grown person knowledge techniques. It leads to the problems associated in motivating the adult learners (Gibson 2016). Adults mostly have lot of things on their minds. Some of the tips for motivating adults learners are as follows: Creation of useful as well as relevant learning experiences based upon age group and interests of adult learners- It mainly emphasize upon practical knowledge as well as designing immediate relevancy (Collins 2013). Learning materials puts into practice for future analysis purpose. On the contrary, Adult learners appreciate practical knowledge in comparison with facts as well as theories. Building community as well as integration of social media- Social media is one of the powerful tools involving collaboration as well as commenting and sharing. It can facilitate group for discussions in communities (Knowles, Holton and Swanson 2014). Challenging through games Accommodating individual interests as well as career goals Stimulating learners Learning through mistakes Adult Learning Techniques It is important to understand the fact that adult-learning techniques are mostly learner-centric demonstrating high-tech. There are various adult learn techniques focusing mainly on the adult knowledge strategy and procedure for attractive adult learner from their past learning experiences (Brousseau 2015). Adult Learning Principles Principle of Active Learning- One of the adult learning principles include active participation such as through discussion, feedback as well as activities for creating more learning and passive listening or reading (Brookfield 2013). On the contrary, Presenter should find ways in reducing the amount of content covered as well as allowed participants in discussing the content with each other. Principles of Problem-centric- This principle means that adults come for seeking guidance and expecting to get their problems solved. They are majorly problem-centric in comparison with content-oriented by the presenter (Brockett 2014). Principles of Previous Experience- This particular principle involves new information in linking with previous knowledge as well as experience (Knowles, Holton and Swanson 2014). Principles of Relevance- If particular information are presented and not relevant from the viewpoint of listener, it will fail in gaining attention in any form. If concepts are complicated then listeners will lose attention at the same time (Bradley, Rachal and Harper 2013). Principle of Emotional Connection- It is necessary to link new information from previous knowledge as well as experience. It mainly allows participants for discussing on new information connection for future analysis purpose. Fear is not a good motivator for learning and causes brain in reacting with flight syndrome. Fear is one of the factors that hamper real learning process (Knowles, Holton and Swanson 2014). On the contrary, Speaker should brief the adult participants relating emotional stories or experiences for reflecting and learning from their feelings. Principle of Self-Learning- It is one of the principles of adult learning whereby adult learners should have some of the strong beliefs on the subject-learned. This particular belief enhances their learning as well as participating in specific activity and content belief in teaching (Barkley, Cross-and Major 2014). Principle of Alignment- Adult mostly expects that presenter content as well as learning outcomes for aligning together in synchronized way (Taylor and Laros 2014). If particular learning outcomes fail in matching the content, then learner feels disconnected and future learning is hampered. Principle of Fun- Presenter should make learning as a fun activity and facilitate learning filled with laughter (Anderson 2016). Conclusion At the end of the study, it is important to understand the fact regarding multitude of theories in relation with adult learning. Each of the theory contains independent factors depending upon varied situation by the beginner. It depends upon investigate especially by authors. Theory is explained above with relevant current theories in adult learning. Adults show interest in learning new things depending upon the status and roles in and within organization. Trainers should enroll both senior as well as junior-level professionals especially in training courses in encouraging interaction at the same time. It requires demonstrating specific values involving training to senior members in workplace training. It is necessary to measuring as well as assessing junior-level progress with the help of training. It is important to ensure innovative ways for training content in alignment with organizational responsibilities. . It is necessary in incorporating enough time especially for perform at the preparation workshop. Adults need strengthening in the learning procedure for encouraging correct modes of performance. It is advisable to the trainers in incorporating reinforcement early especially in the training process. It relies upon strengthening on usual basis. It requires encouraging new skill development as well as sustains preferred practices. Recommendations It is recommended that trainers should investigate on writing problems as presented in the organization just before the training sessions. It is because adults learn best if the present topic refers immediate value. It is necessary to clearly defining the objectives and explains on the specific writing tasks. It requires discussing as well as using examples from participants own writing. Adults approach learning considered as problem-solving process. It mainly aims at focusing on specific workplace-related problems. It requires encouraging participants in formulating own questions as well as problems. Teaching the writing process is necessary linking with real-life project context. It should involve in-class writing tasks for the potential participants in solving complex work issues. It is recommended in focusing mainly on definable as well as workplace competencies. Adults mostly rely upon reflection process in relation with learning facilitation in the most appropriate way. It prov ides participants with common vocabulary in relation with conceptualizing document development as well as management evaluation at the same time. It requires asking participants for evaluating their own writing. It measures training process as well as effectiveness at specified interval of time. Incorporating participants as well as lessons, assessment involves at usual intervals from training sessions. Adults require playing a dynamic role especially in their culture process. It requires learning directly from the integrated participant goals. Incorporation of problem-based approach involves learning from simulations as well as participant presentations and case studies. It is recommended to the trainer for including attributes such as planning, drafting as well as revision activities in class. Adults requires in retaining information especially from training classes. It ensures that each participant should have clear understanding regarding the course content as far as possible. Reference List Anderson, M.J., 2016. Learning Assessment Methods that Enhance Learning Outcomes in Adult Distance Learning Courses. Barkley, E.F., Cross, K.P. and Major, C.H., 2014. Collaborative learning techniques: A handbook for college faculty. John Wiley Sons. Bradley, J.B., Rachal, J. and Harper, L., 2013. Online Professional Development for Adults: Utilizing Andragogical Methods. Technology Use and Research Approaches for Community Education and Professional Development, p.171. Brockett, R.G., 2014. Teaching adults: a practical guide for new teachers. John Wiley Sons. Brookfield, S.D., 2013. Powerful techniques for teaching adults. John Wiley Sons. Brousseau, N.W., 2015. 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